Introduction To Digital Marketing

    

                                             Introduction To Digital Marketing

Changes in technology have reshaped the means and approach of doing business.  This is the business mode, which swings the world of sharing thoughts and ideas as communication, which requires attention and feedback or responses. The ideology is coupled with the keen interest of today’s generation of youth with more interest in information sourcing and effective communication of ideas through the Internet. This has prompted many if not all professionals and practitioners both local and international into adopting technological dynamism. Even though marketing is naturally dynamic in nature, because of the stages of its orientation time after time, (production orientation, sales orientation, marketing orientation, and consumer orientation stages). The business world has the greater advantage of unifying the global market as one to have relationships with consumers, customers, and prospects in a global village.

The concept of globalization is to promote and spread the idea of interaction within a global village, as a process by which businesses and other organizations will develop influence or start operation on international scales www. Goggle dictionary .com (2019) The discoveries of technology has redefined marketing as more of a related field and has embraced the dot com (.com) world as a medium of creating value, and building buyer relationships competitive

 

“Today, e-commerce marketing research and practice are characterized by concepts such as database marketing, cross-marketing selling, and the use of the web in building brand communities, crowdsourcing, e-retailing, e-marketing selling, etc

 The development of Information and communication technology employing the internet which calls for adoption has brought changes and results to performance, growth, and expansion for small and medium businesses 

The new methods of conducting a business transaction have an effect on different aspects of our lives through professions including marketing accounting, management, etc. According to P. Kotler and J. Armstrong (2017), the term “marketing” connotes to most people a function peculiar to business firms.

 Marketing is seen as the task of minding and stimulating buyers for the firm’s output. It involves product and service development, pricing, distribution, and effective communication of ideas products, and services in a more progressive way to achieve its desired objectives and these continuously grab attention to satisfy buyers.

Whether marketing is viewed in the old sense of “pushing” products or in the new sense of “customer satisfaction in a pull marketing point of view,” it is almost always viewed and discussed as a business activity that helps to increase living standards and performance. 

Marketing is an all-encompassing societal activity that goes considerably beyond selling but satisfying by production and servicing in the environments in which marketing exists e.g.

 Political contests remind us that all political candidates are marketed as well just as products such as detergents or student recruitment by colleges or universities remind us that higher education is marketed, and fundraising reminds us that ideas and problems are causes are marketed anywhere any time

If, for example, you are a local dairy farmer in a rural area, you have to supply milk to the Urban area, or want to extend your marketing reach and have little capital, or ambition to diversify and grow your business scale and sales turn over, some digital marketing channels off-line such as radio, public addressing system or text messaging can assist. Likewise, city butchers looking to diversify their product offering, expand the communication or media reach of their business, and start selling your quality organic produce to restaurants and hotels around the country, or north-east Both local national, and International can adopt digital marketing for effective performance, growth, and expansions. 

According to the European Journal of marketing the marketing concept :( or idea) is putting the 

Theory into practice (2019). Whether you are running a home-based business selling or servicing a small-scale business and also a food producer or up and restaurateur, to managing a larger multi-national corporation, a growing proportion of your customer base is already online, with more joining their communities every day. 

More of your target market comes to rely on the online channels for its information, research, and purchasing needs critical and digital marketing will become the way for the ongoing success of your business. Local small and medium enterprises will have to definitely adopt a greener posture of their businesses.

  

 The digital marketplace will replace historical traditional marketing principles on local products, organizations, persons, and idealist point of view of using digitization for small and medium business owners to grow and re-shape their overall marketing strategy in their local areas to growth scale view and better performance. It can also help you analyze your current strategy by categorizing in which type of marketing your efforts fall. 

This is because dominance is detected and prompts marketers to communicate with new media tools in a more personalized way through messages, social media, e-mails, content, web pages blog-post and more on social media such as What’s up Facebook, Twitter linked-In e.t.c. or search engines that many are times are easy to communicate in remote or local areas market a product, strategize local concepts or idea.  

If used in good faith, the new media are duly helpful to marketing management as an effective strategy for product acceptance.

The technology integrates into the mainstream and is adopted into standard marketing practice. The printing press, radio, television, and now the Internet are all examples of major breakthroughs in technology that ultimately altered the relationships between marketers and consumers forever and did so on a global scale.

 However, marketing is not about technology; it is about people. Technology is only interesting, from a marketing perspective when it connects people with other people more effectively.

 Understanding digital marketing adoption of digital technology simply implies small and medium enterprises owner will acquire a device using software applications that run on it, and the devices that allow people to connect both to the network and to buyers on the internet with a pre-planned effectively tailored message to motivate buyer for a purchasing decision to buy. 

Digital Media is a technology-based content and innovations that can save time, money, and space for data storing and speed up processes to happen so quickly. 

 But Northern Nigerian owners who own small and medium-scale businesses are not very familiar or acquainted with most digital marketing. through which they can use for promoting their products and services online, the one that is popularly known to them is that digital marketing channels achieve better than traditional advertising, faster and more timely possible wider range through a profound theory or model known as 

AIDA (attention, interest, desire, action). Blythe, (2017). 

The most popular strategic formula and model in advertising and digital communication to attract prospects, customers, and consumers is the use of AIDA as a technique to draw the attention and interest which arose desire of consumers to call to action in digital marketing communication which was coined by American advertising and sales pioneer Elias. St. and Elmo Lewis in the late (1800s.)

 The model talks about the different phases through which a consumer goes before going to buy a product or service. According to him, most of marketers follow this model to fetch more consumers for their products.