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The concept of globalization is to promote and spread the idea of interaction within a global village, as a process by which businesses and other organizations will develop influence or start operation on international scales.The discoveries of technology has redefined marketing as more of a related field and has embraced the dot com (.com) world as a medium of creating value, and building buyer relationships competitive to the next level.

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The concept of globalization is to promote and spread the idea of interaction within a global village, as a process by which businesses and other organizations will develop influence or start operation on international scales

Awwal Yelwaji Azare

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MY DEFINITION OF MARKETING Marketing is the strategic process of promoting and selling products or services to target audiences. It involves understanding customer needs, creating compelling messages, and delivering them through various channels. Effective marketing aims to increase brand awareness, generate leads, and ultimately drive sales. It encompasses market research, segmentation, advertising, branding, communication, and customer relationship management to achieve business objectives. Through innovative strategies, marketing helps businesses connect with their customers and build long-term relationships.

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